To celebrate The Chilli Jam Man turning 16 this month, we decided it was time for a rebrand. Our little character ‘Jambo’ has now grown up, and he’s on a mission to ‘Make Boring Food Brilliant’! We’ve got a great new logo, and we’re launching our new look Chilli Jam range at the Great Yorkshire Show this week.

We’re not just giving our Chilli Jams a new look – we have plans to roll out through the rest of our range too. You might see a mix of old and new branding for a while, but we want to make sure that all our new branding is in place before the Christmas markets (yes, you did read that right!). We also have plans for a great new website in the coming months too.

We hope you like our new look as much as we do! We’re excited to see lots of you this week at the Great Yorkshire Show and get some feedback. We’ll be #SpreadingTheJam in the Food Hall as usual, from Tuesday to Friday.